2025 Earnest Restaurant Rankings and Trends
Restaurant sales decelerated from +5.3% YoY in 2023 to +1.8% YoY in 2024, according to Earnest credit card data. Rising costs, new wage laws, and a general focus on value all challenged restaurants in 2024. But several brands were able to grow and take share during the year. In some cases, brands flexed pricing muscles to stay relevant. In other cases, they sought out new markets and locations. It was a pivotal year for restaurants in the US in general, and Earnest Analytics clients wanted to know:
- What are the fastest growing major restaurants brands by category?
- What drove restaurant growth in 2024?
- Which restaurants are best positioned going into 2025?
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