Earnest Analytics

Case Study: Analyzing Temu’s Market Impact with Credit Card Transaction Data

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Online discounter Temu launched in the US late 2022 with the promise of ultra-low prices on everyday home goods and clothes. Its digital marketing blitz and Super Bowls ads have helped further accelerate growth. Earnest Analytics clients wanted to know:

  How fast is Temu growing and which customers is it resonating with?

What was the impact of marketing spend at Super Bowls?

Which brands is Temu disrupting?

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