Earnest Analytics

Case Study: Analyzing CAVA’s S-1 Using Foot Traffic and Credit Card Data

In anticipation of CAVA’s IPO, Earnest Analytics reviewed statements made in the company’s S-1 and compared them with our Vela transaction and Foot Traffic location data to provide a holistic view of customer behavior. Some key takeaways include:

Gen Z gained 11 points of spending share since 1Q19, while Millennials lost 8 points
Over $150K earners account for the largest share of spend, though low to middle income households increased spending the fastest over the past four years
CAVA has a balanced meal time split & strong online presence
Digital order sizes are higher & Digital customers order more, have better loyalty
CAVA nearly doubled its share of spending within Fast Casual among its own customers since January 2020

This data is ideal for customer cohorting based on specific demographics and channel, as well as evaluating share of wallet trends, allowing clients to gain a full understanding of what is driving performance. Download the report for free now.