Case Study: Analyzing the Streaming Video Market with Earnest Credit Card Data
The rise in OTT (over-the-top) streaming has disrupted traditional media distribution and caused many new players to enter the market over the past several years. Earnest Analytics clients wanted to know:
- What is the market share of the top streaming platforms?
- How have their monthly bills and churn compare with one another?
- Which platforms are used as a primary streaming service, and which are used to then supplement content gaps?
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