Case Study

How a consumer insights team turned to Earnest to track an evolving online retail market and better understand customer preferences

The management team of a US retailer wanted to
open an ecommerce store. For years the brand
noticed their customers were returning with less
frequency and suspected they were losing sales to
online retailers but were not sure which. They turned to Earnest to: 

• Understand where its customers were going
• How their customers’ online vs in-store wallet was evolving
• Be able to cohort sales and customer growth by age, income, and geography for itself and thousands of other brands