Case Study

How a corporate development team uses Earnest Analytics credit card data to identify and do due diligence for an acquisition

The management team of a national meal kit maker
wanted to explore M&A opportunities and evaluate
potential corporate partnerships opportunities. They turned to Earnest for:

• A firm grasp of how their KPIs like customer retention, sales growth, customer lifetime value, and market share stacked up against competitors
• A way to screen competitors for demographic and operational synergies
• A quantifiable demographic breakdown so
  they could show potential investors the customer
  base they had access to