Case Study

How a corporate finance team uses Earnest's credit card data and Dash platform to raise reporting accuracy and forecast performance

The management team of a large apparel company wanted to systematize its reporting and add industry benchmarks to internal metrics like customer lifetime value and retention. The team had an internal CRM but knew that it was not capturing 100% of its customers' wallets due to card switching. They turned to Earnest to:

• Improve internal accuracy so they could forecast future financial performance and allocate marketing spend based on the unit economics of their product
• Create a comprehensive view of their market and its
  relative size to other apparel markets
• Access details they could not find in traditional retail data and could deliver quickly for C-suite requests