January 12, 2023 | 1-2PM (ET) | Hosted through Zoom

The COVID-19 pandemic disrupted consumer spending patterns in countless ways and continues to evolve as we move into the "new normal". Using Earnest's credit card data, Dan McCarthy (Emory University Goizueta School of Business) and Shin Oblander (Columbia Business School) researched the short- and long-term impacts of COVID across 12 categories. Join us in a webinar hosted by Earnest, where we'll discuss their findings which include:

  • The move away from brick-and-mortar businesses and towards at-home alternatives such as delivery and e-commerce services
  • Enduring vs more transitory trends post-peak pandemic
  • Category and brand-level insights including on Restaurant Delivery, At-Home Fitness, Meal Kits, and more

Reserve your spot

About the panelists:

Green and Yellow Creative Webinar Poster (800 × 250 px)

Daniel McCarthy:
Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta School of Business. His research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer lifetime value, limited data problems, and the marketing/finance interface.
He popularized customer-based corporate valuation (CBCV), a methodology that drives any traditional valuation model off of the underlying behaviors of the target company's customers. His work has been featured in major media outlets such as the Harvard Business Review, MIT Sloan Management Review, Wall Street Journal, FT, Fortune, Barronís, Inc Magazine, The Economist, and CNBC. His research has been accepted and published in top-tier academic journals and has won numerous research awards.
In addition to his roles and responsibilities at Emory, Dan co-founded and was Chief Statistician for Zodiac, a predictive customer analytics SaaS firm. Nike acquired Zodiac in March 2018. Dan has since co-founded Theta Equity Partners (http://thetaequity.com) to revolutionize how firms (e.g., private equity, venture capital, and operating companies directly) value companies through CBCV.
Shin Oblander:
Shin Oblander is a PhD candidate in Marketing at Columbia Business School who develops econometric methods for modeling consumer decision-making. Shin's research has been published in the journal Marketing Science and featured in news outlets such as the Wall Street Journal.
Michael Maloof:
Michael Maloof leads the Earnest Analytics strategy and growth marketing team. Maloof has extensive experience writing consumer behavior research, which has been published by The New York Times and WSJ. Maloof worked at Goldman Sachs Global Investment Research covering tech and telecom prior to joining Earnest Analytics as a start-up. He holds an MBA from the University of Denver's Daniels College of Business.