Case Study

How a corporate data team uses Earnest Analytics credit card data to add market share and competitor metrics to executive reports

The management team of a mass retailer wanted to include market share, competitor sales, and customer growth to its executive reports. They came to Earnest for the ability to: 

• Feed data into the company’s existing reporting system, so it could be updated regularly and easily
• Capture data on their competitors and the markets in
  which they competed
• Fill gaps in their customer metrics since many
  customers were not members of the company’s
  loyalty program, or frequently switched cards used
  to pay