Earnest Analytics Scanner Consumer Packaged Goods (CPG) Data
Unpack share of shelf trends, predict revenue surprises, and drill down into brand and category level by household demography. Available exclusively to investors.
A dashboard for the consumer economy
Put the power of consumer data to work. Predict earnings, track industry growth, analyze competitor impact, and interpret macro trends in real-time across categories, channels, and demographics.
-1.png?width=50&height=50&name=Untitled%20design%20(2)-1.png "Untitled design (2)-1")
90% surprise accuracy
Earnest’s expert analysts and industry-leading generative AI predict revenue and subscriber revenue surprises with 90% accuracy vs. Wall Street.
.png?width=50&height=50&name=Untitled%20design%20(5).png "Untitled design (5)")
5000+ covered companies
Compare sales, ticket, retention, market share, and more across thousands of companies and MCC codes split across 100 industry categories.
AI-powered normalization
Earnest AI automatically adjusts historic data for panel biases, account adoption, and churn for maximum accuracy.
.png?width=50&height=50&name=Untitled%20design%20(3).png "Untitled design (3)")
Millions of households
Enrich your understanding of companies and industries with age, income, and geographic cohorting from millions of US households.
Investors use Earnest for
Earnings predictions
Access analyst-perfected revenue predictions using actual shopper spending and historic reported metrics to deliver a real time preview into earnings surprises.
CPG industry trends
Identify changes in grocery & drugstore spending, including shifting category mix, manufacturer market share, emerging brands performance, and price & inflation trends.
Demographic cohorting
Unlock insights into brand affinities, trial and repeat, trip frequency, and basket volume, with the ability to cohort by demographic attributes.
Why clients choose Earnest
"Earnest understands the buy-side workflow and how to incorporate its insights seamlessly into our investment process." —Long/Short fund manager
"To be able to benchmark our performance nationally and by individual market in near-real-time allows us to run our business more intelligently." Alex Pasley, Chief of Staff & Head of Strategy, Corepower Yoga
"Earnest is a treasure trove of granular, individual-level transactional data…Knowing that we have this data for a very large universe of companies over multiple years is a game changer." Dan McCarthy, Co-Founder of Theta
“They add a lot more value than just the data. They actually have analysts keeping track of what might be skewing the data – it’s not just the numbers, it’s the context.” -Long/short fund manager
Set up a demo or request more info today.
Available on
Data Feed
Tableau
%20(1).png?width=215&height=60&name=Untitled%20(200%20x%20150%20px)%20(1).png "Untitled (200 x 150 px) (1)")
Access aggregated or row level data. Receive both daily updated raw data and transformed data tables including merchant and/or product attributions—all with unlimited flexibility to run customer analyses.
Visualize Earnest's aggregated data using Tableau Server online. Users can compare trends across companies, categories, and/or products as well as segment results by geography, channel, and more.
43 West 24th Street, Floor 5
New York, NY 10010 contact@earnestanalytics.com