Case Study

Ecommerce Summer Promotional Event Season Analysis with Credit Card Transaction Data

Ecommerce companies are increasingly turning to July promotional events to reward customer loyalty and jumpstart sales during the slowest months of the year. This year five major retailers held sales in July. Earnest Analytics clients wanted to know:

• How much do shoppers spend during summer promotional events?
• How loyal are summer promotional event shoppers to a single retailer?
• What is the overall impact of summer promotional events on each company?

They turned to Earnest’s Vela Velorum data in the online Dash platform and Direct Feed to answer these questions. Download the report for free.