Earnest Analytics Fashion Resale Credit Card Transaction Data

Case Study: Finding Fashion Resale Winners

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Fashion resale made headlines in recent months with retailers like Lululemon launching their own resale platforms, and leaders like FASHIONPHILE partnering with Neiman Marcus to streamline the resale experience. Earnest Analytics clients wanted to know:

  • What is the market share of the top fashion resellers?
  • How does customer retention, lifetime value, and share of wallet compare?
  • Which marketplaces are best positioned for success and which are likely to struggle?

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