Earnest Analytics

Case Study: Comparing Gym Performance with Foot Traffic and Credit Card Transaction Data

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Gyms were among the first businesses to feel the brunt of Covid-19 related closures. Now, many out-of-home fitness brands are seeing a return to pre-pandemic membership levels, while others are struggling to regain lost ground. Earnest Analytics clients wanted to know:

  • What is the state of the out-of-home fitness industry?
  • How did the most recent New Years Resolution season impact gym membership?
  • What are the biggest challenges remaining for gyms three years after they reopened?

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