Case Study

How a management consulting team uses Earnest credit card data to identify market opportunities, benchmark brands, & reduce planning time

The retail-focused team at a US-based management
consulting firm needed to track performance against
a wide variety of brands and industries. They turned to Earnest for:

• A top-down view of their client’s market and customers that the client’s own CRM did not have visibility into
• Insight into where their client’s customers were shopping, and which stores could pose the biggest
  challenge to their business
• An easy-to-use interface with custom reports refreshed every day