Case Study

How a marketing team uses Earnest credit card data and the Dash platform to hone in on brand messaging and measure return

The management team of a large DTC meal company wanted to track its marketing effectiveness. They turned to Earnest to understand:

• How changes in advertising spend by market impacted share
• Where their customers were shopping across brands
  and segments so they could appropriately tailor their messaging
• Their own customers’ retention compared to competitors to see if they were getting returns on their loyalty program