Case Study

Shein’s Impact on Fast Fashion through Shopper Behavior Data

After Shein grew from upstart DTC brand to the fast fashion market leader, another prominent fast fashion company wanted to know:

• How does Shein’s performance benchmark against all Fast Fashion competitors? 
• Are Shein’s customers new to Fast Fashion or taken from competitors?
• Does Shein have a negative impact on competitors’ sales?

To answer these questions, they turned to Earnest Analytics' Direct Feed data. The Direct Feed includes sales records for individual, anonymous households across their credit and debit card accounts, providing a holistic view of shopper purchases.

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