How a retail strategy team uses Earnest Analytics credit card data and Dash to identify market opportunities and reduce planning time
The management team of a US-based clothing company and lifestyle retailer needed to track performance against competitors. Specifically, they were looking to:
See market share and growth relative to peers
Understand where else their customers were shopping and which stores could pose the biggest challenge to their business
The ability to respond quickly to C-suite requests with real-time consumer behavior data
