Earnest Talks x Theta present:
Mastering unit economics: predicting future value and uncovering hidden risks in your customer base using credit card data
February 1, 2024 | 1-2 PM ET | Zoom
Join Theta co-founder Dan McCarthy and Theta data scientist Jingjing Fan as they share insights from a recent in-depth analysis of four major e-commerce companies (Wish, Shein, Etsy, and Amazon) using credit card transaction data from Earnest Analytics and Theta’s best-in-class Customer Lifetime Value (CLV) models. Through the review of analysis across all four companies, this webinar will share how companies can:
- Significantly improve the understanding of trends in post-acquisition value (PAV)
- Uncover hidden risks that may arise as customers change in quality over time
- Determine how they are performing relative to their competition
- Develop optimized action plans that maximize the value of their customer base, driving improved profitability
About the panelists
Daniel McCarthy
Jingjing Fan
Michael Maloof
Michael Maloof leads the Earnest Analytics strategy and growth marketing team. Maloof has extensive experience writing consumer behavior research, which has been published by The New York Times and WSJ. Maloof worked at Goldman Sachs Global Investment Research covering tech and telecom prior to joining Earnest Analytics as a start-up. He holds an MBA from the University of Denver's Daniels College of Business.